Archive - The Hockey Stick 🏒

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The Growth Strategy Shift: From PPC to PCC

How to Mix Product, Community, and Content to scale consumer apps sustainably

Sep 21 •

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Andrei Marinescu

August 2023

The Developer Marketing Funnel

How to optimize product and content marketing targeting developers

Aug 14 •

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July 2023

The Guardrails of Growth

Maximize experiment velocity while minimizing internal pushbacks

Jul 12 •

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The HyperGrowth Partners Guide to AI-powered Programmatic SEO

How to scale low-CAC, hyper-targeted organic traffic with data & AI

Jul 4 •

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June 2023

The FIRE Framework for Measuring Content Marketing

The Growth Playbook to Measure and Optimize Content Marketing Operations

Jun 13 •

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May 2023

The Next Generation of B2B Growth

How AI is Shaping Growth Strategies, Teams, and Stacks

May 31 •

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Uncovering Anti-Retention Patterns

A Guide to Identify Hidden Roadblocks to Retention and Build Stronger Habit-Forming Products

May 26 •

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Decoding The Growth Mindset

Applying The Angel Investing Mindset To Build An Effective Growth Process

May 26 •

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