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The Rise of the GTM engineer
How AI-Enabled GTM engineers Are Building the Next Gen of B2B Growth
Nov 14, 2024 • Matteo Tittarelli and Maxence De Villepion
The Next Generation of B2B Growth
How AI is Shaping Growth Strategies, Teams, and Stacks
May 31, 2023 • Matteo Tittarelli and ~G~
The HyperGrowth Partners Guide to AI-powered Programmatic SEO
How to scale low-CAC, hyper-targeted organic traffic with data & AI
Jul 4, 2023 • Kevin Indig and Matteo Tittarelli
Use-case-led SEO: A strategy for sustainable organic growth
How to build lead gen tools that blend product marketing and SEO
Jan 27, 2025 • Matteo Tittarelli and Kevin Indig
What a GTM Engineer is NOT??
The origins of GTM Engineering, and how it came to be
Feb 26, 2025 • Matteo Tittarelli, ~G~, and Emre Kavaloglu
Gong’s LinkedIn Takeovers Playbook
How to Maximize LinkedIn’s Presence to Generate and Capture Demand
May 20, 2024 • Matteo Tittarelli and Jonathan Costet
Why Technical SDRs are the Future of DevTools
You Need Product Advocates when Selling to Developers
Nov 16, 2023 • Gonto, Matteo Tittarelli, and Hank Taylor
How to Build a Category-Defining AI Startup
Why the Next Generation of AI Startups is Marketing-Led
Apr 29, 2024 • Matteo Tittarelli and Rajan Sheth
CMO Turnover Every 18 Months Isn't a Hiring Problem. It’s System Failure
Most CMOs are terrible.
Sep 9, 2025 • ~G~
Why AI Workflows are the Next Frontier of GTM
Cut time-to-market and aggressively scale market share with AI workflows
Sep 19, 2024 • Matteo Tittarelli and Marcel Santilli
Mastering Signal-Based Marketing
Generate more pipeline by selecting, executing, and scaling intent signals
Aug 8, 2024 • Matteo Tittarelli and Kevin White
The Developer Marketing Funnel
How to optimize product and content marketing targeting developers
Aug 14, 2023 • Gonto and Matteo Tittarelli
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