Such a great read. This post nails it with the concept of use case lead SEO. In a world where users are seeking real, actionable solutions, interactive lead-gen tools are the way to go, not just passive content. Super interesting, thanks Matteo.
Love this post, thanks for putting it together. Can you offer up some great examples of brands that have build great template libraries? Any key tips or considerations for building an SEO strategy around a template library that you can offer up?
Thanks, really appreciate it. I think that your last point is maybe the most impactful. Not only does this ultimately help solve the user intent, from a product perspective it gets the user to aha and activated so much faster.
Back to SEO specific questions...
How would you approach organizing templates. Would you leverage categories to organize them, like Miro?
I also imagine strong internal linking between templates and category pages goes a long way. What about on-page SEO and the content on those landing pages.
Such a great read. This post nails it with the concept of use case lead SEO. In a world where users are seeking real, actionable solutions, interactive lead-gen tools are the way to go, not just passive content. Super interesting, thanks Matteo.
really glad this resonates sir!
Love this post, thanks for putting it together. Can you offer up some great examples of brands that have build great template libraries? Any key tips or considerations for building an SEO strategy around a template library that you can offer up?
Thanks @jason! Few examples that come to mind:
- https://miro.com/templates/
- https://webflow.com/templates/
- https://www.framer.com/marketplace/templates/
- https://amplitude.com/templates/dashboards
- https://ray.so/prompts/code
Key considerations:
- Prioritize based on keywords + customer calls insights
- Have a clear CTA to try into the product
- Make the signup/onboarding experience from template easy and personalized
- Drive them to a tailored aha moment based on the template
Hope it helps :)
Thanks, really appreciate it. I think that your last point is maybe the most impactful. Not only does this ultimately help solve the user intent, from a product perspective it gets the user to aha and activated so much faster.
Back to SEO specific questions...
How would you approach organizing templates. Would you leverage categories to organize them, like Miro?
I also imagine strong internal linking between templates and category pages goes a long way. What about on-page SEO and the content on those landing pages.
See this example from Miro: https://miro.com/templates/event-planning/
They have a bunch of optimizied content and headers about the overall topic, followed by some related templates with internal links.
Amplitude does something similar here (https://amplitude.com/templates/growth-marketing-overview-dashboard) with some more rich and deep content.
Would you recommend all of that?