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Rabah Rahil's avatar

This is exactly right.

Only thing I would add is your CMO is terrible or burns out.

IF you last 2 years as a CMO you are a god.

Not all CMOs are terrible, but the good ones almost always burn out.

I think the CMO position is extinct in the next 2-3 years.

There will be a Chief Brand Officer and Chief Revenue Officer.

Chief Brand Officer is the rainmaker (generate awareness, brand affinity, pipeline aka make it rain).

Chief Revenue Officer is the alchemist (make water into wine).

Most CMOs are usually one or the other.

The ones that are both leave to start their own company.

Great essay!

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Matt Henderson's avatar

My favorite bit was the part about the old guard optimizing for taste, not metrics or audience perception. Definitely about to change here shortly. Good writeup G! Gotta catchup soon.

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