The HyperGrowth Growth-Stage Accelerator
Productizing Go-To-Market for HyperGrowth Startups
In today's B2B SaaS market, the standards for growth are escalating rapidly, driven by increasing expectations of burn multiples lower than 1.5 and compressing revenue multiples, cornering startups to sustain efficient growth rates to maintain their valuations. The challenge becomes even more pronounced for those who have achieved Product-Market Fit (PMF) and are just now embarking on their Go-To-Market (GTM) strategies.
These startups, despite possessing strong PMF and ambition, often confront a stark reality: their teams, while technically skilled, typically lack experience in navigating and sustaining hypergrowth. This gap in experience can lead to detrimental growth trajectories of even the most promising startups, which plateau.
Great Go-To-Market doesn’t just mean hiring the right people, setting up the right channels, and scaling them sustainably. More often than not, it’s doing all that while maintaining focus, rapidly switching gears based on new market conditions, and doing so repeatedly without losing speed and momentum. And again, it’s very rare that early-stage teams come equipped with this experience.
HyperGrowth Partners was born out of the need to address this very gap. We match the talent of the top 1% of GTM advisors with the top 1% of startups doing $1M to $100M in ARR.
Our advisors are a collective of over 40 senior marketing and product executives from companies like Segment, Auth0, Vercel, Drift, Zapier, Atlassian, Shopify, Gorgias, G2, 1Password, GitLab, and more. They have successfully navigated hypergrowth multiple times and came together at HyperGrowth Partners to pool their experience and offer startups invaluable guidance in exchange for equity. This model facilitates a synergy where startups receive hands-on, battle-tested strategies, playbooks, and unique creative senior talent that works across a large portfolio, while advisors share the upside of the startups' growth journey.
In just three years of operation, we’ve been able to:
Grow the portfolio to over $15M in AUMs by partnering with over 31 companies across three separate funds.
Gather 40 C-level growth leaders from world-class SaaS businesses like Segment, Auth0, Square, Vercel, Zapier, Atlassian, Shopify, 1Password, GitLab, and more.
Deliver over 10,000 hours of advisory, significantly impacting our client's growth trajectories, and capturing entire libraries of battle-tested strategies, playbooks, and frameworks, on top of a unique MarTech expertise, which we are slowly but surely sharing in this newsletter.
In all those hours — and the years prior! — of advising experience, we found many early-stage founders approaching hypergrowth have one common limiting belief — that the speed of execution is everything. If you dig deeper though, high speed can be extremely harmful to your growth when in the wrong direction.
What founders need is velocity, which is speed aimed in a specific direction.
What startups need is to be able to change their vector (ie. direction) without losing speed or momentum. This begs the question — what is the right direction to begin with? And how do you maintain speed if you need to change direction because of changes in the market conditions?
A skilled coach knows exactly which direction to take,
and can be 10X more helpful than just more players on the field
by guiding your team through macro changes without losing any speed.
In this post, we’ll guide you through the details of our model, our approach to advisory, and why the ecosystem has a pressing need for it.
Our Model: The Growth-Stage Accelerator
Our approach is simple yet effective:
We scout B2B SaaS and DevTools startups with the highest potential through our extensive, in-house, due diligence process that we perfected with decades of combined experience in venture.
We pair a diverse group of Partners with their startup counterpart. These are senior, seasoned Go-To-Market and Product advisors who have been part of hypergrowth journeys multiple times in their full-time roles and are now keen to pay their knowledge forward in an advisory capacity. We then match them to our portfolio startups based on their unique expertise and domain.
We advise these companies in growth and GTM strategy — across marketing, sales, product, data, and engineering. Together with your teams, we build strategy docs, plans, email sequences, job descriptions, and more. Even if we don't do the last-mile execution, we partner directly with the operators in the company and jump in the trenches with the team. Most importantly, we connect you with the right talent in our wide network.
And we do all of this, primarily in exchange for equity.
The Startups Perspective
And this approach translates into real benefits for the startups that we work with.
It provides operating teams with conviction and direction to make impactful decisions. This decisiveness focuses them on execution and compounded impact and doesn’t leave space for sloppy mindsets, missed opportunities, and inefficient resource allocation.
They can gain direct access to a vast pool of over 40 Partners, spanning 33 areas of expertise ranging from PLG & PLS, automated outbound, RevOps, SEO, Paid Advertising, and more. Our collective offers a robust support system — both in terms of operational and leadership experience — that changes with the evolving challenges of the startups. Startups can hot-swap between partners as they shift their focus and needs throughout their hypergrowth phase.
If you feel ready to access our advisors’ unique talent and add the next leg up to your growth trajectory, get in touch to learn more about how we can make it happen!
The Partner Experience
On the other hand, our Partners value their involvement with HGP for several reasons:
They get the chance to work with high-quality companies, playing a key role in influencing their growth trajectory and getting exposure to the upside of their success while diversifying their risk due to the larger portfolio.
Our streamlined operational infrastructure allows partners to focus on providing great value to their startups without the burden of administrative tasks like proposals, contracts, due diligence, and all the legal paperwork needed for equity agreements.
Our platform offers a hassle-free, plug-and-play engagement for our Partners, who we also support with invoices, accounting, and other tasks.
Not only that but by pooling the equity across the whole partner collective, we manage to significantly diversify our Partners’ equity exposure.
As a solopreneur advisor, you'll likely sign up to 5-6 companies every year. If they’re all early-stage, that's a highly concentrated portfolio with fairly high risk. And most startups fail! If you have a piece of equity in the HyperGrowth Partners fund — and one of our portfolio startups goes out of business or exists at below common stock price — you'll still get paid from our equity pool, proportionally to your weighted contribution to the pool, every time there is a distribution from the rest of the portfolio.
This way, no matter what, our Partners always earn a return on the equity they’ve earned during their advisory since our portfolios are well diversified and have anchor positions in larger scaleups and late-stage startups.
Simply put: you pay insurance on your equity-based compensation — you get a little less if you win big, BUT you'll most likely get some even if you lose it all!
Where HyperGrowth Partners Stands Out
HyperGrowth Partners is neither your typical venture fund nor an advisory firm. We’re an entirely new breed that shares characteristics with the above but combines them in a very different way.
We don’t just provide tailored expertise and proven strategies.
Everybody thinks having the right frameworks guarantees success, but if that’s the case most companies would be. Truth be told, frameworks are a good starting point but you need to think critically and creatively to achieve breakout growth.
What makes our partners unique is just that — creative growth. If you do the same as the rest, you won’t get as much upside and you’ll just become a “wallpaper” product, confined in the background of your users’ mindset together with all the other alternatives. Our Partners know this and are committed to making you stand out from the crowd by approaching growth in fresh, new ways you didn’t even know were possible! How do we do it? We combine deep data analysis, and cross-functional approaches to go-to-market spanning across engineering, product, and marketing, with a unique exposure to the MarTech latest tools to formulate brand-new ideas that can change the trajectory of your company.
Traditional funds often lack up-to-date, relevant operational experience. On the other hand, we specifically invest that operational expertise in the form of advisory instead of just financial capital. When G, Gonto, and I started angel investing people didn't care about our angel checks, but rather wanted access to our advice and networks. Because of this, we believe our approach is much more customer-led — because our due diligence is deep-rooted in operational and distribution factors — enabling us to focus on providing advice and network access rather than just a cash-for-stock transaction. In this respect, we operate much more like a business rather than a fund.
Compared to solopreneur advisors, we operate at scale, signing approximately 24 new clients every year — something that no solopreneur would be able to sustain on their own without diluting the quality of their service. Also, most of our compensation is paid in equity, aligning us with the long-term success of our clients. We’re not in for a quick cash grab, but we pledge 1-year minimum engagements to provide long-term expertise to our clients. Unlike solopreneur advisors, we're not an agency or service business; our model is built for sustainable, scalable impact. Additionally, we strive to share our experience with the Partners — successful (and failed!) experiments, playbooks, frameworks, and more across our portfolio. This allows our partners to pattern match and have a much deeper understanding of current market dynamics and current distribution practices. In this respect, we operate much more like a fund.
Who We Work With
The startups we work with have hit one or multiple inflection points, like:
They've done founder-led sales to their first $1M ARR, and need to scale that
They have significant user and activation growth but need to now focus on revenue and monetization
They've grown using either top-down or bottom-up PLG motion, and want to layer the other one on top
They've sold to a specific use case/industry/network but now need to expand
Does that sound like you? Let’s work together on your hypergrowth.
Making HyperGrowth More than Aspirational
Navigating a startup’s hypergrowth phase is similar to sailing through uncharted waters in a storm.
In a sea where many ships get lost, you don’t just need the right compass, but also an expert navigator who knows when the wind is about to change and advises you to adjust course before it does. Our Partners are those seasoned navigators — we can help you transform uncertainty into opportunity, and chart a path to a sustainable scale, all the way through an exit. Our approach isn't just about weathering the storm; it's about harnessing it to forge your team with the experience they need for this intense journey.
Our mission is to stand as a beacon for those startups looking to find their stride. Our battle-tested veterans understand the nuances of this journey because we're not merely advisors, but current operators with decades of skin in the game who can work with startups’ limited resources. We know how to be scrappy, even when we don’t do hands-on execution.
We began as an ambitious idea, almost a venture in itself. Now, we're not only a reality but a proven catalyst for change in the ecosystem. Our vision for the upcoming year is clear: to redefine the trajectory of growth for startups, making it predictable and sustainable. We aim to be the cornerstone for companies poised on the brink of greatness, turning potential into reality.
And don’t take our word for it — hear directly from the founders and operators we work with.
Join us as we embark on this journey — we’re building toward a future where hypergrowth is not just a sporadic aspiration made of TechCrunch articles and up-and-the-right charts, but an achievable path that can be productized and sustained over time!
Fabri serves as HyperGrowth’s Managing Partner and is an accomplished early-stage advisor partnering closely with founders on product, growth, and fundraising. He also serves as the Venture Partner for the FNDR Fund and is the solo GP at the Slice Fund. Previously Fabri has held influential roles at Block (NYSE: SQ), European unicorn Alan as well as several other early-stage startups.
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